HomeFor Brands For ConsumersPricing FAQsContact
Launch Trial Join Community
Our Story

We built the bridge
Indian brands needed.

Every great D2C product deserves a real shot at the market — backed by genuine consumer feedback, not guesswork or expensive agency reports. FreeTrialBox is that shot.

10K+
Verified product testers across India
50+
Brand campaigns successfully launched
93%
Average campaign review completion rate
30+
Cities across India in our network
"Every Indian brand deserves the chance to earn consumer trust before they bet everything on advertising."
— The FreeTrialBox Mission

Started from a frustration
every founder knows.

In 2023, our founders were watching brilliant Indian D2C brands spend ₹5–10 lakhs on Facebook and Instagram ads — only to discover, months later, that their product wasn't quite right for the market. The feedback came too late and cost too much.

Meanwhile, consumers were tired of buying products that didn't live up to their promises. The relationship between brands and buyers in India was transactional — there was no real conversation happening before a purchase.

FreeTrialBox was built to fix both sides of this problem. Give brands real feedback before they scale. Give consumers the chance to try before they buy. Create a marketplace of trust — not advertising.

We launched our first campaign in early 2024 with a Pune-based protein bar brand and 200 consumer testers. The NPS was +61. The brand scaled to ₹40L in revenue within 6 months. That's when we knew we were onto something.

💡
Early 2023
The Idea
After watching too many good products fail due to bad market timing and zero consumer data, our founders decided to build the tool they wished existed.
🛠️
Mid 2023
Building the Platform
Six months of product development — consumer matching algorithms, review collection flows, logistics coordination, and the analytics dashboard.
🚀
Jan 2024
First Campaign Live
Our debut campaign with a Pune protein bar brand: 200 testers, NPS +61, 89% review completion. The brand scaled to ₹40L revenue in 6 months.
📈
2024–25
Rapid Growth
Grew to 10,000+ consumer testers, 50+ brand campaigns, expanded to 30+ cities across beauty, food, health, pet care, and home care categories.
🌟
Today
India's Leading Trial Platform
The go-to platform for Indian D2C brands that want real consumer validation before investing in large-scale marketing and distribution.

Six principles we
refuse to compromise on.

🔍

Radical Transparency

Brands get every review — positive or critical. We never filter feedback to make a campaign look better than it is. Real data only.

🤝

Genuine Consumer Respect

Our testers are never treated as data points. They're people who deserve products worth their time — and rewards worth their effort.

🎯

Quality Over Volume

We'd rather run 10 excellent campaigns than 100 mediocre ones. Every brand we work with gets our full attention and coordination.

🇮🇳

Built for India

Urban India is not one market. We understand consumer behaviour nuances across Mumbai, Delhi, Bengaluru, and every city in between.

🔒

Data Privacy First

Consumer data is never sold. Brands receive only aggregated, anonymised insights. We take India's data protection guidelines seriously.

📊

Decisions, Not Dashboards

Data without direction is noise. Every insight we surface is actionable — designed to help brands make better product decisions, faster.

"FreeTrialBox is doing for Indian D2C what focus groups never could — putting real products in real hands at a price point that actually makes sense for early-stage brands."

— YourStory, March 2025

Small team. Big mission.

We're a tight-knit team of brand builders, product designers, data nerds, and operations experts — all obsessed with making Indian D2C brands win.

AR
Arjun Rao
Co-founder & CEO
Former brand manager at HUL. Built and sold a D2C skincare brand. Obsessed with consumer psychology and Indian retail.
SM
Sneha Mehta
Co-founder & COO
Ex-Flipkart logistics. Runs our entire operations machine — consumer matching, shipping coordination, and campaign delivery.
VK
Vikram Krishnan
Head of Product & Data
IIT Bombay, 8 years in data products. Designed our matching algorithm and analytics dashboard from scratch.
PD
Pooja Desai
Head of Brand Partnerships
Previously at Shark Tank India as a brand scout. Brings 60+ D2C brand relationships and deep category knowledge.
🤝
We're hiring!
Looking for a Growth Lead, Consumer Community Manager, and a Backend Engineer.
View Open Roles →
Our Brand Partners

Brands that have run campaigns with us

Trusted by India's most exciting D2C brands for real consumer validation.

🔒 All brand data is kept confidential. Consumer insights are shared only with the respective brand.

Join Us

Whether you're a brand or a
curious consumer — we're for you.

Join 50+ brands validating their products the right way, or 10,000+ testers discovering India's most exciting new products — free.

Or just say hello → hello@freetrialbox.in